brand

European Licence (Socks, Underwear, Loungewear & Cold Weather)

Founded in 1920 by Mansour Farah and his wife who started making shirts, expanding to overalls and other workwear clothing by the 1930’s, supplying the US armed forces with apparel.

Ben Sherman
The late 60’s and early 70’s saw the growth of the brand in the UK, whilst it had a presence from the 1940’s, the 60’s saw Farah and mainly their signature slacks become a mainstay of youthful, fashion minded individuals.

The 90’s saw a resurgence in the brands popularity due to being adorned on The Strokes, Agyness Deyn, The Last Shadow Puppets and Paulo Nutini, this success continues through the end of the decade and through to the current times and can still be seen on the backs of bands like Pulled Apart By Horses, Bombay Bicycle Club and Ryman Jarman the Cribs. A little-known fact was Farah’s sponsorship of a young Lewis Hamilton and David Coulthard.

The Modern Farah collections focus on clean premium casual clothing that can be worn for most occasions and can become the cornerstone of any man’s wardrobe.

Possessing the licence for the Socks, Underwear and Loungewear for the world-renowned brand, we stay true to the pristine, luxury ethos of the brand with a nod to its rich American heritage but with both eyes fixed firmly on the future.