European Licence (Socks, Underwear &, Loungewear)

Smith & Jones are masters of innovation, creative clothing that is trend driven and truly speaks for itself.

Ben Sherman
Our best in class design team came up with this forward-thinking range of men’s clothing in 2000 to reflect the mood of the new millennium. We thought long and hard about a name which would reinforce the product values of a contemporary brand with a quality standard you can trust.

The answer was “No Name” which would allow the clothing to do all the talking and do the progressive ranges full justice. Our view of no name was to use the most famous alias pair of names in British Culture – “Smith & Jones”.

Since inception, the ranges are faster and more on trend to match the ever-changing landscape. Regular drops and in season collectives keep the brand fresh in store and online throughout the fashion calendar.

Holding the Socks & Underwear licence for this now iconic fashion brand had allowed us to push the sector boundaries whilst staying true to the original DNA. Print and Colour and constant development make this quality product the perfect accompaniment to any outfit.