About Us
The UK's fastest growing house of brands


BRAND
LICENSING
AND
MANAGEMENT
A Global platform in brand ownership and operational excellence.
Manchester-based Apparel Brands acquires, develops and manages high-equity brands across fashion, lifestyle and sport categories.
Backed by
Through strategic brand ownership, category licensing, and executional strength, Apparel Brands transforms brand potential into global performance – building equity, expanding reach, and generating revenue.
With headquarters in the UK, it has created an international network with sales and distribution arms in Europe and North Americas, alongside its network of customers and licensees across 44 countries.
Backed by
True
since 2023, the Apparel Brands portfolio includes iconic streetwear and fashion labels such as Bench and Nicce, renowned accessory and Kids brand Just Hype, alongside licensed products from distinguished names Castore, Farah, Seafolly and Ed Hardy.Through strategic brand ownership, category licensing, and executional strength, Apparel Brands transforms brand potential into global performance – building equity, expanding reach, and generating revenue.
With headquarters in the UK, it has created an international network with sales and distribution arms in Europe and North Americas, alongside its network of customers and licensees across 44 countries.
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