Turning heads with loud, branded streetwear. For the fashion seeking child looking to make a statement, and the parent who wants to nurture their child's unique spirit.

Just Hype was founded in 2011 by Bav Samani and co-directors Liam Green and Vin Patel. A single statement tee - floral print clashed with bold script - set the tone for what was to come. It captured attention fast, tapping into a hunger for streetwear that was louder, brighter, and unapologetically expressive. In a space dominated by muted tones and minimalism, Just Hype brought colour and attitude to the forefront, quickly carving out its own lane in youth fashion.

Driven by a strong online presence and a loyal youth following, Just Hype grew fast: powered by creative collaborations with global icons like Coca-Cola, The LEGO Group, Disney, Mattel, Simpsons, Hasbro, and PlayStation. The brand’s fearless approach to print and colour resonated with a new generation hungry for self-expression.

As demand surged, especially among kids and teens, the brand expanded beyond apparel into accessories, footwear, and lifestyle products —with the Hype backpack becoming a playground essential and cultural staple.Physical retail stores followed, cementing Just Hype’s place as a bold voice in youth fashion.

Apparel Brands acquired Hype in 2024.