News
Read the latest announcements and coverage from the Apparel Brands Group.

Castore and Apparel Brands Announce Strategic Partnership
Castore, the premium performance sportwear brand and Apparel Brands have announced a five-year partnership commencing in 2026, with Apparel Brands taking on the license to develop, manufacture and distribute Castore-branded socks and underwear across the UK and Europe.

Next Up: NICCE Champions Manchester’s Rising Sound
This September, NICCE launched Next Up: - a content-led series spotlighting emerging music talent from Manchester’s grime, hip-hop, and underground scenes.

Hype launches Back to School 2025 campaign
Kids fashion brand HYPE introduces BE BOLD. BE YOU. - a call to arms to own your style this Back to School.

Apparel Brands completes strategic acquisitions
Apparel Brands completes strategic acquisitions to accelerate Global growth of Bench.
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NICCE LANDS FIRST EVER LIVE-STREAMING EVENT WITH BILLY THE GOAT
Manchester played host to the exclusive event that showcased talents from the world of music, comedy and street culture.

Modern Slavery Statement
This statement is made pursuant to section 54 of the Modern Slavery Act 2015 and sets out the steps that Apparel Brands Limited has taken during the financial year ending 29 June 2024 to ensure that slavery and human trafficking are not taking place in any part of our business or supply chains.

True Global invests in Apparel Brands
Leading investment and innovation firm True is pleased to announce its strategic investment in Apparel Brands Limited (ABL)

Hype Cares supports When You Wish Upon a Star
Working with the community, Hype.Cares spreads joy this holiday season donating product

NICCE spotlight streamer Billy the Goat with Viper Magazine
Fashion and music publication Viper secure exclusive with NICCE's newest ambassador