Building on HYPE’s mantra: Be Bold. Be You., the newest drop is bold, vibrant, and full of personality. On-trend jackets, cosy hoodies, graphic tees and street-ready tracksuits define cool-weather style. Fresh prints in iconic backpacks and matching bundle sets (lunch bags, pencil cases, bottles) set the tone for term-time and beyond.
For kids stepping into the world of fashion, HYPE once again delivers exciting newness across both clothing and accessories that capture their growing sense of style and desire to stand-out.
HYPE joined the Apparel Brands family one year ago, with an incredible 12 months forging new partnerships, expanding its product offering and landing an impactful Back to School campaign over the Summer. We’re already looking forward to where HYPE grows next.
