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HYPE accessories aren’t made to blend in, they’re made to stand out. Defined by bold, trend-led prints, HYPE has just launched it's Back to School range of unapologetically vibrant accessories.

With the new school year fast approaching, parents across the UK are once again facing the annual checklist challenge - shoes, stationery, uniform, and the all-important schoolbag.

While most schools lay down strict rules on blazers and black leather shoes, there’s usually a little more freedom when it comes to backpacks and accessories - meaning kids can show off a bit of personality in the playground.

Enter HYPE’s brand-new Back to School 2025 collection – a full range of statement school essentials designed to tick every box.

HYPE has doubled down on what makes the brand instantly recognisable – drawing from bestselling styles and tapping into the fashion trends their audience already loves.

Ensuring style never compromises on functionality, the new HYPE lines deliver on features: including new reflective backpack straps, multiple storage compartments and bottle holder.

The full collection is available at justhype.com and
at Wholesale partners including Next; M&S; Schuh; New Look and TGJones.