As part of our ongoing Hype.Cares initiative, we’re proud to in Hype continuing its partnership with children’s charity When You Wish Upon a Star, who support families and grant wishes of children living with a life threatening illness.

We believe in the power of kindness and were delighted to support the festive activities for 25 families this December, including a magical day filled with Santa, snow and smiles in Lapland. Families returned home to a special surprise - a visit from their favourite princesses and a Hype bag filled with treats.

Image credits: @carla.w.photography