Bench, which sits in the Apparel Brands portfolio, is embarking on a new chapter with Superdry. As part of our plans to grow and expand the Bench brand, we're thrilled to share the inaugural Spring Summer 2026 collection has launched across Superdry.com and in-store as part of a multi-year license with Superdry.
Last year, Superdry released its own plans to re-brand to Superdry&Co, with a new logo, refresh store designs and a broader shift to work with sub-brands and revive and reinterpret heritage aesthetics. Bench will be their lead brand as part of this programme, with planned investment into brand, product and creative.
As part of an interview with publisher The Industry.Fashion in November 2025, CEO and founder of Superdry shared "It's a re-birth", on Superdry&Co and reviving Bench. Read the full article here.
On Thursday 26th March 2026, Superdry unveiled the new collections which features over 150 styles. Expect a return to details that made Bench iconic: thumbholes, layered silhouettes, functional staples – reworked with cleaner cuts and sharper proportions. Archive references sit alongside new essentials, designed to be worn on repeat.
To mark the moment, Bench took over the Superdry Oxford Street store in Central London, with a bespoke influencer and VIP immersive launch event. Before the doors had opened, the queue had formed around the block and the energy never relented all evening. Attended by over 300 Gen Z creators, leading voices from trade and consumer press, and key commercial partners - the bespoke Bench shop-in-shop hosted cultural influence and industry insight under one roof.
