Through this strategic partnership, product ranges will be created for men, women, and youth, and will be rolled out through key retail partners. Design and collaboration between Castore and Apparel Brands is already underway, ensuring the first collections reflect Castore’s engineering ethos and Apparel Brands’ category expertise from day one.
Apparel Brands will leverage its full-service brand platform, encompassing design innovation, product development, and international distribution to bring the new Castore socks and underwear range to market. The new range will incorporate Castore’s signature precision and attention to detail.
Danny Downs, Chief Commercial Officer of Castore said: “Our partnership with Apparel Brands is a significant milestone as we continue to evolve our premium apparel offering for customers. Socks and underwear are fundamental layers for athletes and everyday consumers alike, and we’re confident that Apparel Brands’ expertise will help us deliver excellence in both innovation and distribution.”
Peter Wood, CEO of Apparel Brands said: "Castore represents the very best of British performance innovation, and we are incredibly proud to bring their brand into our portfolio. This partnership exemplifies our mission to grow and elevate iconic brands through deep collaboration, category expertise, and global scale. We’re excited to align with Castore’s vision and expand their legacy through world-class socks and underwear collections.”
