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The offline and online world’s collided earlier this month, as NICCE’s ambassador: Billy the Goat offered a unique platform to local North West talent.

Emerging artists showcased their talent in front of a live audience and industry judges, whilst streamed across Billy’s Twitch channel - amplifying beyond the physical stage. From stand-up comedy, to dynamic rap performances, the evening was packed with originality, creativity and energy.

By tapping into digital culture through Billy’s presence across podcast, Twitch, and music, Billy the Goat and NICCE strategically bridge the gap between fashion, music, gaming, and online culture.

Launched initially mid-2024, the partnership has since evolved, highlighting the brand’s commitment to engaging authentically with younger, digitally-native audiences.

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Twitch: billythegoat

TikTok: @billythegoatuk

IG: @billythegoatuk

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