Retail

We’re proud to unveil NICCE AW25: All Hours, a collection designed for the city, the after-hours, and everything in between. Rooted in the rhythm of urban life, NICCE continues to draw inspiration from the pulse of the streets - culture, music, movement, and creativity - and this season is no exception.

Following the success of Back to School earlier this year, our kids brand HYPE is back: this time with it's Autumn Winter collection. Colder fits. Bolder prints. 100% HYPE.

This September, NICCE launched Next Up: - a content-led series spotlighting emerging music talent from Manchester’s grime, hip-hop, and underground scenes.

Kids fashion brand HYPE introduces BE BOLD. BE YOU. - a call to arms to own your style this Back to School.

Apparel Brands completes strategic acquisitions to accelerate Global growth of Bench.

Manchester played host to the exclusive event that showcased talents from the world of music, comedy and street culture.

This statement is made pursuant to section 54 of the Modern Slavery Act 2015 and sets out the steps that Apparel Brands Limited has taken during the financial year ending 29 June 2024 to ensure that slavery and human trafficking are not taking place in any part of our business or supply chains.

Working with the community, Hype.Cares spreads joy this holiday season donating product

Fashion and music publication Viper secure exclusive with NICCE's newest ambassador

Bench celebrate with a curated noughties-inspired collection and collaboration with fashion retailer Urban Outfitters

Welcoming iconic kids backpack and streetwear label: HYPE to the family